Michigan experienced 23% growth compared to 2022, while New Jersey recorded a 15% year-on-year growth, and that spike can help propel Michigan to overtake the Garden State. One aspect working in favor of Michigan in this race is an upward growth trajectory in the first 10 months of 2023. For comparison, online casinos account for 66% of New Jersey's revenue, where sports betting plays a prominent role in internet gambling. Research data show that 82% of the gambling revenue in the Great Lakes State comes from online casinos.

Yet, Michigan players are enthusiastic about casino games. The fact that the competition for the second market in the nation is nearly evenly matched is surprising when one takes into account that the Garden State market launched in 2018, three years ahead of Michigan, and hosts nearly 30 operators, which is double the number of licensed Michigan online casinos. Promo Spending Makes Michigan Competitive The official ranking will be available in January 2024 after every state’s regulatory agency collects and publishes the revenue numbers for 2023. The number one market is Pennsylvania, with 1.71 million in revenue after 10 months, and having double the population of Michigan, it has an advantage in the race for the top market. The battle for the second position will evolve into a race full of suspense until the last day of 2023, considering Michigan and New Jersey have nearly identical population numbers, but the Great Lakes State is experiencing higher growth in 2023.

However, the second-ranked New Jersey has only a $10 million lead at $1.57 billion. Revenue data for the first 10 months of 2023 reveals that the Great Lakes State has generated $1.56 billion according to a report from the Michigan Gaming Control Board, and ranks third in the country. states, and Michigan has emerged as one of the most vibrant markets in the nation.

Online casino games are legal in six U.S.

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